August 05, 2022

How can you use ICT to improve your business?

Information and communication technology (ICT) is already an important part of modern business. Technology is advancing rapidly and so more efficient ICT solutions are being developed and introduced all the time. Most enterprises will have some of these systems in place, but these are not always complete nor being used to optimise performance.

Well-rounded integrated communication solutions have proven to increase productivity, efficiency, growth and employee satisfaction. In addition, customers benefit from faster communications and better information availability when an enterprise uses these services properly. SEACOM Business provides a range of ICT solutions to enterprises in South Africa and neighbouring countries.

These services are backed by industry-leading service level agreements (SLAs) which guarantee efficiency and responsibility. SEACOM Business is the ideal partner for medium or large companies looking for innovative and trustworthy modern computing services. We work with global leaders in their fields to deliver world-class products and services to our customers.

SEACOM Business connectivity services

Our integrated communications services include connectivity solutions (fibre internet, software-defined wide area networks and cloud networks), cyber security (distributed denial of service protection, hosted security, email security and endpoint protection), as well as cloud services (cloud storage, Microsoft 365, cloud voice services and online backup). These services work together to improve the communications and digital functioning of a business.

They allow a business to communicate with customers and suppliers more effectively, as well as to improve the online storage of data and valuable information. Modern computing technology is integral to contemporary companies, but without a complete solution that includes multiple products that are compatible with one another, the enterprise will not benefit fully. Here’s how technology can be used to improve your business.

Modern computing and business efficiencies

Most businesses strive to achieve a high level of customer satisfaction through service delivery. Modern enterprises will invest heavily in staff training and technology to ensure that their customer service is impeccable. In addition, the end consumer often forms a core pillar of the business strategy. This is where these services can truly benefit an enterprise.

Improvements can always be made to service delivery and the customer’s experience. Having the right digital tools available will enable any business to transform its customer journey and improve satisfaction levels. From e-commerce outlets and 24/7 call centres to an efficient website and automatic delivery service, large companies can use modern computing to their advantage in many ways.

Boost responsiveness to market developments

Market trends in South Africa show that changing market conditions necessitate a well-rounded set of technological tools to help a business stay competitive. In a complex business environment, small and large companies need ICT services to aid with responsiveness to unforeseen shifts. By processing data more rapidly and including a range of data collection funnels, such as website analytics, sales, inventory, customer feedback and industry statistics, a company will be able to use this information more effectively.

Automated data processing will also allow a company to flag developing issues and encourage leadership to develop appropriate responses in time. These services can also allow business leaders to implement their decisions through innovative and cost-effective solutions from global vendors.

Benefits for your business

Modern businesses can suffer by not distinguishing themselves enough from their competitors. This is often the result of complacency and a lack of a forward-thinking digital strategy. Companies that aim to grow their market share, improve customer retention and provide leading services in their fields need to take note of market trends.

This technology will help an organisation to achieve its goals and establish itself as a competitive force. This is done through streamlining, optimising and automating internal processes which reduce delays, human error and the complexity of certain processes. ICT can also improve the bottom line by reducing costs and operational inefficiencies.

All of these benefits combine to improve competitiveness and the reputation of the company. Implementing these business services will add value to the customer and encourage them to return to the business time and time again.

ICT maximises business performance

All the previous benefits of integrated connectivity services mentioned culminate in the maximisation of business performance. These technologies allow companies to reevaluate the possibilities of what they can offer and how they can improve their processes. This allows them to continually raise the bar and improve upon their performance.

For businesses with limited resources, these services can be a cost-effective way to improve performance and efficiency. A simple place to start is to use what technologies your company already has. Find software or related services that allow you to extract the most out of your current digital infrastructure solutions. Set targets and evaluate how you can improve your digital technology to meet these goals.

SEACOM’s ICT services will have independent functions and can be introduced slowly as a business expands and grows. However, when a combination of multiple integrated solutions is used in conjunction with one another, the varied benefits are truly realised. Depending on the expertise and knowledge of your IT team, it may be beneficial to work with a trusted third party.

As the business environment becomes more focused on customer service, cost reductions and maximising profits, these solutions provide the convenience and effectiveness that modern companies need. For more information or to get a quote for our enterprise-grade integrated communications services, email us at marketing@seacom.com or leave us a message.


SEACOM owns Africa’s most extensive network of information and communications technology (ICT) infrastructure, including subsea cables and secure internet connections. We offer a diverse range of flexible, scalable and high-quality solutions for businesses that meet world-class standards for connectivity.

SEACOM is privately owned and operated, making it agile and adaptable to the needs of the customer. This makes us the preferred ICT and internet connectivity partner for African businesses and peripheral service providers. We can guarantee high-speed, low-latency and secure internet connections to corporates and small enterprises.

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